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TikTok is introducing a fresh option that allows them to lessen the volume of artificial intelligence-produced media appearing in their feeds. This move comes as the platform revealed that it now features more than 1 billion content made with AI.

Testing and Rollout

The new functionality is being tested over the following weeks before a global rollout. This shift comes amid a surge in content created by AI, driven by new AI video creators.

AI Content on Other Platforms

It has been noted that nearly one in 10 of the quickest rising channels on a popular video site primarily display AI-generated videos. A large amount of this content is considered mass-produced AI material, a label for substandard, factory-style content that is frequently illogical or bizarre.

“We know from our community that numerous viewers enjoy content created using AI tools, including digital art to educational videos, and we intend to provide users the option to see more or less of that, according to their own choices,” commented a spokesperson.

Volume and Proportions

The service shared that there are now 1.3 billion videos on its service tagged as made with AI. In total, more than 100 m videos are submitted to the platform every day, making clips made by AI a minor portion of its overall inventory.

User Control Features

Viewers will be capable of decrease or raise the amount of artificial media they view by using the topic control feature in the platform and selecting AI-made media. Other topics that are already be modified under the tool cover politics, style, beauty, and choreography.

Content Labeling and Policies

Its policies oblige creators to identify “realistic” artificially created content, and it forbids harmful fake videos of public figures or critical incidents. Any believable artificial content that is not labeled can be taken down under its user guidelines.

Additionally, the platform will henceforth add an “AI-made” watermark to content produced via its proprietary AI systems, or detected by an cross-platform project for spotting content made by AI. This measure is designed to stop users from seeking to bypass the labeling process.

AI Literacy Programs

The platform is also establishing a $2m educational fund for professionals and organizations to develop educational content about using AI responsibly. This program will support non-profit groups specializing in educating programming and robotics.

Moderation Strategy

TikTok has justified its content review process, amid debate over intentions to make redundant a large number of content moderators in Britain. The company is expected to reduce a significant number of roles in its user protection division in the UK capital, with trade unions and online safety experts voicing alarm that people are being substituted by machine-led review.

A trust and safety lead explained that human moderation would remain essential, but AI can safeguard staff by filtering out the most harmful content before it is viewed by people. The company announced a 76% decrease in disturbing and violent content seen by safety staff over the previous year due to intervention by its machine learning processes.

“We think that it’s essential to combine staff and AI to keep the platform safe,” she said. “We’ll have humans as integral to the approach, but we additionally believe it’s very important to limit contact with unsafe media as quickly as possible, which is where a significant AI assistance is really helping us work at speed.”