This Corporate Battle Over the Cable News Network Shows How Flawed American Journalism Truly Is.
On Thursday evening, as rumors swirled about the Brown University gunman, CNN’s Kaitlan Collins used social media, highlighting the uncertainty and guiding the public to her channel's 9pm newscast.
Even though it is by no means a flawless news source, her message rang true for a lot of people. It is one of the organizations where you can find fact-based and mostly dependable reporting – especially during breaking news situations like the one developing in the vicinity of a New Hampshire storage facility.
A Vulnerable State During a Corporate Tug-of-War
Yet CNN, now four and a half decades old, finds itself in a vulnerable situation as two giant media corporations vie for ownership of its corporate owner, Warner Bros Discovery.
Whatever the outcome, the future of CNN has become part of a major game of business acquisition, not as a question of what benefits the information-seeking public.
“This represents another instance of the fundamental flaws with origins in decades of governmental choices,” noted Victor Pickard, writer of “Democracy Without Journalism?” and a professor of media policy at the Pennsylvania University.
The speculation about who will own Warner Bros Discovery – could it be Netflix or Paramount Skydance? – overlooks a more important point.
“It is often framed as a corporate drama with powerful individuals as the main characters, but there is very little discussion of the public interest,” Pickard explained.
The Additional Factor: Political Influence
The CNN scenario is complicated by Donald Trump’s longstanding stance about a network he has consistently labeled as perhaps his primary “fake news” adversary.
Think back to the chants of “CNN sucks!” at his rallies, his team's disciplinary revocation of reporter Jim Acosta’s press credentials, or his clashes with Collins in White House briefings.
Trump now says that the network requires new ownership. You can read that as ownership that will insulate him from criticism and scrutiny. That is one reason why he seems to favor Paramount Skydance, which has made a unsolicited offer.
There is a basis to favor that company more. For one thing, it is controlled by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.
The company, owner of CBS News, also recently appointed the conservative Bari Weiss, noted for her “anti-woke” beliefs, as the top editor of that venerable news network.
A Possibility of Continued Instability
Significantly, if Netflix prevails, CNN and other cable outlets would first be separated into a standalone company. That would be a welcome development to many at the network, but it’s hardly a guarantee of stability. That arrangement could pave the way for CNN for yet another acquisition. It never ends.
If you ask Timothy Wu, a lot of this is against the law, anyway. The prominent critic of big tech’s dominance recently argued that anti-trust laws should block both deals.
“Each proposed deal would be bad for the country, and both should be opposed by regulators,” Wu argued.
The Fundamental Challenge and a Path Forward
No matter the outcome with this particular battle, the larger issue persists.
“Our current system is a profoundly system hostile to democracy, but we must resist the belief that change is impossible,” Pickard emphasized. Policy decisions – dating back to the 1930s and 1940s – helped to create this hyper-commercialized monster, and revised policy decisions can address it.
Will that happen in an era where the Federal Communications Commission chair will not confirm that the agency is independent? Change is very unlikely now, but that doesn’t mean it will never happen.
Initiatives that strengthen independent news organizations, bolster local journalism, finance public media, and outlaw the consolidation of media power in very few hands are achievable – they are necessary for a functioning democracy.
In the world of media ownership, size does not equal quality. And news organizations including CNN must not be tools in the newest merger game.